Friday, August 26, 2011

SoulPancake / SP Content / See, Think, Talk: How Do Our Names Define Us?

SoulPancake / SP Content / See, Think, Talk: How Do Our Names Define Us?

This is a terrific and very thought provoking web site. The specific article is worth reading.

Worcester Telegram & Gazette - telegram.com - Did the pitcher bark?

Worcester Telegram & Gazette - telegram.com - Did the pitcher bark?

Last week the Worcester Tornadoes once again held a Bark in the Park event, a fundraiser for Worcester Animal Rescue League. What a great concept that accomplishes so much: raises awareness about the shelter as well as much-needed funds, gives pet lovers who are also baseball fans an especially fun night out, and encourages responsible pet ownership (and good dog behavior) in a very public setting. High marks all around.

Thursday, August 25, 2011

Hasbro Children's Hospital and The Walk

Now in it's third year of success, The Walk: Hasbro Children's Hospital continues to raise awareness and dollars for the world class medical facility in Providence RI.  I was very pleased and honored to provide the initial PR services (as On Target Communications) and be a part of the 12-months+ of planning and promotion for this significant first-time effort for HCH. Here is a link to the first year's press release distributed by PR Newswire in 2009.  Hasbro Children's Hospital Kicks Off Inaugural Fundraising Walk

Good luck to the Lifespan and HCH teams as they continue the mission on September 24, 2011!


Former Providence Mayor David N. Cicilline, Rhode Island Hospital President Timothy J. Babineau,
 HCH familes and Walk participants cutting the ribbon to mark the start of
 the inaugural The Walk on October 4, 2009 in downtown Providence RI.



Monday, August 22, 2011

Writing for ShrewsburyPatch.com to promote the pets at WARL

Tika, one of the senior pets at WARL who's been waiting for her forever family.

Read this piece and others written for online weekly ShrewsburyPatch.com. It has been a good outlet to regularly promote homeless pets available for adoption at the 99 year old Worcester Animal Rescue League (WARL).

http://shrewsbury.patch.com/articles/take-tika-home

End of August -- busy or slow?

This is always an interesting time of year. What percentage of the US population takes these last few weeks off through the Labor Day weekend? I'd be very curious to know. From a PR perspective, this is one of those dead zones (like December) in terms of bookings, meetings, and getting through to contacts. On the other hand, those on vacation have the time to read: what are they looking at? Issues of monthlies and weeklies, emails they've put off until now, catching up on blogs, video clips and other media sources they couldn't get to until they had some RnR time. For campaign and event planner's of course, getting the work done now for the deadlines looming in the fall is critical, so we are definitely not hitting the beach or the mountains until . . . uh, well, good question . . .