SAVE THE FROGS! Day in front of the White House (there's my designer Alyson Lee!)

Alyson Lee & SAVE THE FROGS!

On Friday, April 29th, my amazing graphic designer Alyson Lee and her son Jackson attended a SAVE THE FROGS! Day rally on the steps of the EPA in Washington DC. For three years, Alyson has assisted with over 90% of the graphic design work for this growing and important international nonprofit organization, founded by Dr. Kerry Kriger to bring more attention to the plight of disappearing amphibian populations around the globe. Alyson got involved at the urging of her eight year old son ("Mom, you've got to help the frogs!") and has been working with Dr. Kriger and his group for three years. I was more than pleased to toot Alyson's horn on a local level (her work and the event were already recognized by CNN, Nat Geo Channel, and Vanity Fair among others), and here is the news release we produced and distributed for her.

For Immediate Release                       April 27, 2011

Contact: Alyson Lee Graphic Design, alylee11@gmail.com tel 508 981 2584

Central MA Graphic Designer Provides Vital Assistance

To International SAVE THE FROGS! Day April 29^th

CNN,  Vanity Fair, Nat Geo Take Notice!

(Worcester MA) – Thanks to Worcester MA Graphic Designer Alyson Lee, a bold and effective advertising campaign is rallying the international public for the 3^rd Annual SAVE THE FROGS! Day on Friday, April 29^th. Designed in response to the global crisis of diminishing amphibian populations, the annual event has been supported by the exceptional design work of Ms. Lee, a lifelong Worcester resident, mother, and concerned citizen. SAVE THE FROGS! is America's first and only public charity dedicated to amphibian conservation.

“Not long after I founded SAVE THE FROGS! in 2008, I heard from designer Alyson Lee,” stated Dr. Kerry Kriger, Executive Director, SAVE THE FROGS! “Her eight year old son Jackson saw a TV report about the launch of our work, and became so concerned about the cause that he urged his mother to contact me to ‘help the frogs, Mom’. For three years now, Alyson Lee has been essential to our communications campaigns, creating a host of ads and other graphic work that is helping to educate and inspire people around the world.”

The mission of SAVE THE FROGS! is to protect amphibian populations and to promote a society that respects and appreciates nature and wildlife. The vision is a world in which not a single amphibian species is threatened with extinction.

Supplying roughly 90% of the graphic design work, Ms. Lee is proud to be associated with this important nonprofit organization. Recently, her efforts helped CNN, Vanity Fair Magazine online, Nat Geo, and other major news outlets take notice. Over the Easter holiday weekend, Ms. Lee’s ad for SAVE THE FROGS! Day was featured in a 2-minute segment on CNN (see attached).

This coming Friday, April 29^th marks the annual SAVE THE FROGS! Rally on DC, to be held on the steps of the Environmental Protection Agency (EPA). The organization’s focus this year is to push the federal government to ban the lethal pesticide Atrazine, known as the “21^st Century DDT”.

Ms. Lee and her son Jackson will be there, in DC, marching for the frogs, as they have for the past three years.

“The biggest reason I’ve stayed with Dr. Kriger for so long is his dedication and passion for this cause,” confirmed Alyson Lee. “I just knew from the beginning that if anyone was going to get the word out there it would be him and I wanted to help! Please go to www.savethefrogs.com to learn more about how you can help too.”

For further information, visit www.savethefrogs.com.

About Save The Frogs Day (April 29th)
Save The Frogs Day is the world's largest day of amphibian education and conservation action. Amphibian populations have been rapidly disappearing worldwide and nearly one-third of the world's amphibian species are on the verge of extinction. Up to 200 species have completely disappeared since 1979.

Event supporters in the USA will gather in Washington DC, New York or San Francisco for a Save The Frogs Day Rally, or find an event in their community by visiting www.savethefrogs.com.

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