Professionals respond to PR's PR challenge

http://www.nytimes.com/2012/03/02/business/media/public-relations-a-topic-that-is-tricky-to-define.html

Big Changes on facebook -- for the better, I think

Read this good piece on the new Timeline format for facebook. I've tried it for my personal page and think it has much to offer groups and businesses.
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/

Alternative to the Typical Annual Report

Kudos to Greenpeace UK for this short but resonating video report.

Seriously Funny for a Serious Subject

Really great PSA. Elizabeth Banks nails it here! Let's see more of them, Hollywood!

Pastry Sunday: Soups & Baguettes

Pastry Sunday: Soups & Baguettes

Looking to switch gears and be a Student vs Consultant this weekend (Superbowl Sunday) at Culinary Underground School for Home Cooks. My friend Chris and I will learn to make classic french soups I've never tried, and bake baguettes to sop up the luscious liquid stuff with. I can't think of a better way to spend this National Holiday.

Want to join us?

From Mashable Business

On Magnetic Content . . . a good read.

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Best bets of things to do west of Boston, Dec. 22-28

Best bets of things to do west of Boston, Dec. 22-28

More love shown to Culinary Underground School for Home Cooks today.

We really are grateful to the Boston Globe!