What a special discovery in Hope, Maine

http://myemail.constantcontact.com/The-Hope-Elephants-Newsletter.html?soid=1110997837983&aid=QTyMMfiG8Kg

Online bio tips

Online bio tips

I like this concept, especially if the video "star" is photogenic and outgoing. The first video sample in this article kept me hanging in there for the full 2 minutes.

Client Culinary Underground got some love from The...

WALKING WOOL™ : Client Culinary Underground got some love from The...: To make your own pasta, first sign up for a course - Food & dining - The Boston Globe

How to Get Started with Social Media Marketing | Jeffbullas's Blog

How to Get Started with Social Media Marketing | Jeffbullas's Blog

Walking Wool 2013 Calendar: Celebrating the Divine Ovine, Equipment - Halcyon Yarn, Quality and Value for Fiber Artists

Walking Wool 2013 Calendar: Celebrating the Divine Ovine, Equipment - Halcyon Yarn, Quality and Value for Fiber Artists: Sheep, sheep and more sheep! If you love sheep the Walking Wool 2013 calendar will help satisfy your need for sheep. Pictures of sheep heads and lambs. A year of fiber fun with sheep shots personally selected for Halcyon Yarn. Fiber festivals and special fiber events listed.


CAN WE BELIEVE IT?! SO EXCITED!

Cacklefruit: Carrot Cake Quest -- thoughts from my client Culinary Underground on the perfect carrot cake

Cacklefruit: Carrot Cake Quest: I’m sitting at my dining room table in Victoria, blogging and watching the harbour tugs putt-putt up the waterway (note the spelling of h...

The Calm (sort of) before The Storm

The end of August has traditionally been a tricky time of year to do business. Are folks on vacation? Are they postponing making big decisions? I would answer yes to these two questions, for the most part. However, are they poised, like Olympic athletes, to launch themselves out from behind the starting line, at the first whiff of the post-Labor Day work week? You betcha. Whether its B2C, B2B or some other (new?) relationship out there, September is and always will be BUSY, BUSY, BUSY. We know that we have a few fleeting weeks before the END-OF-THE-YEAR, when again, a strange holding pattern emerges, where the "holidays" and year's end financial (read TAXES) issues are mightily distracting. There's tremendous pressure to accomplish during the early fall months, as well as tremendous opportunities for launching excellent business communications. A certain focus is back on the part of the consumer/client, and a willingness to achieve as much as possible, refreshed and rejuvenated by the change of seasons (well, at least above a certain latitude). The proverbial "clock" is ticking, and so must our creative minds keep pace and be highly focused on maximizing this short but rich phase of the year.

Cacklefruit: Ugly But Good

My client Culinary Underground School for Home Cooks is beefing up the digital outreach including a very entertaining blog schedule. Read this fun and informative post on the hard to believe fact that some Italian food is truly ugly . . . and enjoy the delightful shared poem by Shel Silverstein.


Cacklefruit: Ugly But Good: Every cuisine has colorful and descriptive names for food, but the Italians have elevated it to poetry. A fine example is their meringue-...

Working in Maine

Glorious day driving up and down the Maine coastline today for meetings with several clients. Felt a little odd not being on vacation with the throngs of other travelers who were clearly NOT working. The air cleared up and was dry, sunny, and breezy, with the faint smell of salt water. Local radio news informed me of the latest happenings while motoring north to Auburn, then back down to Portland. Very interesting to compare the look and feel of New England cities, the public spaces, and approaches to communicating brands and messages everywhere visible. Also, driving styles. I much prefer to drive beyond the borders of MA than within them. Hm, wonder why.

Teaching Teens at CU

Nice piece on teen cooking classes at CU by Bret Matthew in the Daily Voice. Thanks, Bret!
http://shrewsbury.dailyvoice.com/business/area-teens-learn-cook-southborough

Keys to Writing Worth Stealing | Jeffbullas's Blog

Keys to Writing Worth Stealing | Jeffbullas's Blog

Again, thoughts of value from the man down under . . .

Twitter and Who?

http://www.jeffbullas.com/2012/06/04/who-is-using-twitter/#

30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog

30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog

Some astounding stats here . . .

EcoPR in Costa Rica

Just back from 10 days in Costa Rica, and wow, what a positive profile this little nation (the size of West Virginia) has put together vis-a-vis Public Relations. Everywhere one goes, a welcoming face is eager to talk about the numerous virtues of live lived here. Pura Vida! is the official national slogan (The Good/Pure Life!), and there are plenty of examples of the concept. Tour guides are incredibly effective salespeople, touting repeatedly the lack of a national military, the emphasis on education, the environmental conservation program, and the steady growth of organic farming (the largest organic pineapple operation in the world claims Costa Rica its home). San Jose, the capital city, boasts one of the friendliest and efficient airports I've ever been through. Kudos to the strategists and those implementing what clearly is a well-conceived national marketing program. I'm certainly sold on the Costa Rican brand!

Social Media & Customer Value Proposition

Using Social Media to Redefine the Customer Value Proposition


Thanks to Babson College for hosting this morning workshop. Great speakers from Google, Staples, Hubspot, and more, some of whom were Babson alumns. Worthwhile and timely. Client Culinary Underground School for Home Cooks and I attended and collected some great ideas for our SM strategy.

WARL Celebrates 100 Years

TelegramTowns.com - A product of the Worcester Telegram & Gazette

A favorite charity of mine, WARL will celebrate 100 years of continuous services to the homeless pets of Worcester County, MA on April 17th. We wish them many more years of good work and high adoption rates!

New Biz

I am so pleased to be working with a number of new clients this spring. Diverse, accomplished, and important influencers within their respective realms, they all present me with wonderful opportunities to serve them well. 


packgen  -- an innovative manufacturer of pop-up style industrial packaging containers for a broad spectrum of uses.

The Edge Academy (formerly known as Frozen Ropes Portland) -- a baseball and softball training center for school age boys and girls in Portland ME, staffed by MLB alumni.


Clayton Law Offices -- a ten-year old firm founded and led by an expert in bankruptcy and other financial areas who is also a mother of four.

Pinterest for business? Flow chart makes the question easier to answer.

Very cool flow chart from the folks at Intuit. Should you or should you not use Pinterest as a business? Give it a go!

Ten "Pinteresting" Tips

Ten "Pinteresting" Tips

Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?

Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?

PR Lands On ‘U.S. News’ List of Best Jobs - PRNewser

PR Lands On ‘U.S. News’ List of Best Jobs - PRNewser

I knew there was a reason I loved my job!

Very edgy video PSA by actress Katherine Heigl to eliminate the pet overpopulation problem

Adding another title to my list . . .

Brand Journalist . . . read the following for the definition and the rationale.
http://www.mpdailyfix.com/seven-reasons-your-content-marketing-needs-a-brand-journalist/?adref=nlt030812&utm_source=mpt&utm_medium=myview&utm_campaign=basic&utm_term=brand&utm_content=post

On the lighter side . . .

I had a great time learning to bake baguettes at Culinary Underground School for Home Cooks. So much fun that I also attended (yesterday) Baking Artisan Breads. Here's the proof, and oh, was it delicious.

My first-ever loaf of artisan bread. Doesn't it look artsy?

Simple, convincing argument from guru Chris Brogan for incorporating Pinterest and other social media tools into marketing outreach, esp. to the ladies.

Professionals respond to PR's PR challenge

http://www.nytimes.com/2012/03/02/business/media/public-relations-a-topic-that-is-tricky-to-define.html

Big Changes on facebook -- for the better, I think

Read this good piece on the new Timeline format for facebook. I've tried it for my personal page and think it has much to offer groups and businesses.
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/

Alternative to the Typical Annual Report

Kudos to Greenpeace UK for this short but resonating video report.

Seriously Funny for a Serious Subject

Really great PSA. Elizabeth Banks nails it here! Let's see more of them, Hollywood!

Pastry Sunday: Soups & Baguettes

Pastry Sunday: Soups & Baguettes

Looking to switch gears and be a Student vs Consultant this weekend (Superbowl Sunday) at Culinary Underground School for Home Cooks. My friend Chris and I will learn to make classic french soups I've never tried, and bake baguettes to sop up the luscious liquid stuff with. I can't think of a better way to spend this National Holiday.

Want to join us?

From Mashable Business

On Magnetic Content . . . a good read.

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