Wednesday, August 29, 2012

The Calm (sort of) before The Storm

The end of August has traditionally been a tricky time of year to do business. Are folks on vacation? Are they postponing making big decisions? I would answer yes to these two questions, for the most part. However, are they poised, like Olympic athletes, to launch themselves out from behind the starting line, at the first whiff of the post-Labor Day work week? You betcha. Whether its B2C, B2B or some other (new?) relationship out there, September is and always will be BUSY, BUSY, BUSY. We know that we have a few fleeting weeks before the END-OF-THE-YEAR, when again, a strange holding pattern emerges, where the "holidays" and year's end financial (read TAXES) issues are mightily distracting. There's tremendous pressure to accomplish during the early fall months, as well as tremendous opportunities for launching excellent business communications. A certain focus is back on the part of the consumer/client, and a willingness to achieve as much as possible, refreshed and rejuvenated by the change of seasons (well, at least above a certain latitude). The proverbial "clock" is ticking, and so must our creative minds keep pace and be highly focused on maximizing this short but rich phase of the year.

Friday, July 27, 2012

Cacklefruit: Ugly But Good

My client Culinary Underground School for Home Cooks is beefing up the digital outreach including a very entertaining blog schedule. Read this fun and informative post on the hard to believe fact that some Italian food is truly ugly . . . and enjoy the delightful shared poem by Shel Silverstein.


Cacklefruit: Ugly But Good: Every cuisine has colorful and descriptive names for food, but the Italians have elevated it to poetry. A fine example is their meringue-...

Thursday, July 19, 2012

Working in Maine

Glorious day driving up and down the Maine coastline today for meetings with several clients. Felt a little odd not being on vacation with the throngs of other travelers who were clearly NOT working. The air cleared up and was dry, sunny, and breezy, with the faint smell of salt water. Local radio news informed me of the latest happenings while motoring north to Auburn, then back down to Portland. Very interesting to compare the look and feel of New England cities, the public spaces, and approaches to communicating brands and messages everywhere visible. Also, driving styles. I much prefer to drive beyond the borders of MA than within them. Hm, wonder why.

Teaching Teens at CU

Nice piece on teen cooking classes at CU by Bret Matthew in the Daily Voice. Thanks, Bret!
http://shrewsbury.dailyvoice.com/business/area-teens-learn-cook-southborough