Very edgy video PSA by actress Katherine Heigl to eliminate the pet overpopulation problem

Adding another title to my list . . .

Brand Journalist . . . read the following for the definition and the rationale.
http://www.mpdailyfix.com/seven-reasons-your-content-marketing-needs-a-brand-journalist/?adref=nlt030812&utm_source=mpt&utm_medium=myview&utm_campaign=basic&utm_term=brand&utm_content=post

On the lighter side . . .

I had a great time learning to bake baguettes at Culinary Underground School for Home Cooks. So much fun that I also attended (yesterday) Baking Artisan Breads. Here's the proof, and oh, was it delicious.

My first-ever loaf of artisan bread. Doesn't it look artsy?

Simple, convincing argument from guru Chris Brogan for incorporating Pinterest and other social media tools into marketing outreach, esp. to the ladies.

Professionals respond to PR's PR challenge

http://www.nytimes.com/2012/03/02/business/media/public-relations-a-topic-that-is-tricky-to-define.html

Big Changes on facebook -- for the better, I think

Read this good piece on the new Timeline format for facebook. I've tried it for my personal page and think it has much to offer groups and businesses.
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/

Alternative to the Typical Annual Report

Kudos to Greenpeace UK for this short but resonating video report.