Working in Maine

Glorious day driving up and down the Maine coastline today for meetings with several clients. Felt a little odd not being on vacation with the throngs of other travelers who were clearly NOT working. The air cleared up and was dry, sunny, and breezy, with the faint smell of salt water. Local radio news informed me of the latest happenings while motoring north to Auburn, then back down to Portland. Very interesting to compare the look and feel of New England cities, the public spaces, and approaches to communicating brands and messages everywhere visible. Also, driving styles. I much prefer to drive beyond the borders of MA than within them. Hm, wonder why.

Teaching Teens at CU

Nice piece on teen cooking classes at CU by Bret Matthew in the Daily Voice. Thanks, Bret!
http://shrewsbury.dailyvoice.com/business/area-teens-learn-cook-southborough

Keys to Writing Worth Stealing | Jeffbullas's Blog

Keys to Writing Worth Stealing | Jeffbullas's Blog

Again, thoughts of value from the man down under . . .

Twitter and Who?

http://www.jeffbullas.com/2012/06/04/who-is-using-twitter/#

30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog

30 Mind Numbing YouTube Facts,Figures and Statistics - Infographic | Jeffbullas's Blog

Some astounding stats here . . .

EcoPR in Costa Rica

Just back from 10 days in Costa Rica, and wow, what a positive profile this little nation (the size of West Virginia) has put together vis-a-vis Public Relations. Everywhere one goes, a welcoming face is eager to talk about the numerous virtues of live lived here. Pura Vida! is the official national slogan (The Good/Pure Life!), and there are plenty of examples of the concept. Tour guides are incredibly effective salespeople, touting repeatedly the lack of a national military, the emphasis on education, the environmental conservation program, and the steady growth of organic farming (the largest organic pineapple operation in the world claims Costa Rica its home). San Jose, the capital city, boasts one of the friendliest and efficient airports I've ever been through. Kudos to the strategists and those implementing what clearly is a well-conceived national marketing program. I'm certainly sold on the Costa Rican brand!

Social Media & Customer Value Proposition

Using Social Media to Redefine the Customer Value Proposition


Thanks to Babson College for hosting this morning workshop. Great speakers from Google, Staples, Hubspot, and more, some of whom were Babson alumns. Worthwhile and timely. Client Culinary Underground School for Home Cooks and I attended and collected some great ideas for our SM strategy.