EcoPR in Costa Rica

Just back from 10 days in Costa Rica, and wow, what a positive profile this little nation (the size of West Virginia) has put together vis-a-vis Public Relations. Everywhere one goes, a welcoming face is eager to talk about the numerous virtues of live lived here. Pura Vida! is the official national slogan (The Good/Pure Life!), and there are plenty of examples of the concept. Tour guides are incredibly effective salespeople, touting repeatedly the lack of a national military, the emphasis on education, the environmental conservation program, and the steady growth of organic farming (the largest organic pineapple operation in the world claims Costa Rica its home). San Jose, the capital city, boasts one of the friendliest and efficient airports I've ever been through. Kudos to the strategists and those implementing what clearly is a well-conceived national marketing program. I'm certainly sold on the Costa Rican brand!

Social Media & Customer Value Proposition

Using Social Media to Redefine the Customer Value Proposition


Thanks to Babson College for hosting this morning workshop. Great speakers from Google, Staples, Hubspot, and more, some of whom were Babson alumns. Worthwhile and timely. Client Culinary Underground School for Home Cooks and I attended and collected some great ideas for our SM strategy.

WARL Celebrates 100 Years

TelegramTowns.com - A product of the Worcester Telegram & Gazette

A favorite charity of mine, WARL will celebrate 100 years of continuous services to the homeless pets of Worcester County, MA on April 17th. We wish them many more years of good work and high adoption rates!

New Biz

I am so pleased to be working with a number of new clients this spring. Diverse, accomplished, and important influencers within their respective realms, they all present me with wonderful opportunities to serve them well. 


packgen  -- an innovative manufacturer of pop-up style industrial packaging containers for a broad spectrum of uses.

The Edge Academy (formerly known as Frozen Ropes Portland) -- a baseball and softball training center for school age boys and girls in Portland ME, staffed by MLB alumni.


Clayton Law Offices -- a ten-year old firm founded and led by an expert in bankruptcy and other financial areas who is also a mother of four.

Pinterest for business? Flow chart makes the question easier to answer.

Very cool flow chart from the folks at Intuit. Should you or should you not use Pinterest as a business? Give it a go!

Ten "Pinteresting" Tips

Ten "Pinteresting" Tips

Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?

Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?